The Kingdom Path

Tick each item as you work. Saved in this browser only.

• 7 life values (e.g. freedom, family, faith, honesty, growth), each with one line on what it means to you and one "dial it up" action
• Top 7 strengths from the Strengths Profile (Cappfinity) assessment, each with a one-line definition and one "dial it up" action
• 7 passions, one or two words each
• Integration: draw the VSP Tree and write one line on what it says about you

A 1-page worksheet with 7 values, 7 strengths, 7 passions, plus the completed VSP Tree.

What strong looks like

• Values are lived, not borrowed
• Passions are honest, not socially acceptable answers
• The integration points toward a business

Tick each item as you work. Saved in this browser only.

• Purpose beyond money
• Drawn from a real moment
• 1 to 3 sentences
• Passes the gut check: "Does this sound like me, or like a tagline?"

A WHY Statement a peer recognises as genuinely yours.

Tick each item as you work. Saved in this browser only.

• Step 1, Start from your story: answer all three (What problem have I solved for myself? What do people already ask me for help with? Where does my professional experience give me an edge?) and circle the one that best matches VSP and WHY
• Step 2, Build the idea: method; specific 90-day result in numbers, not feelings; positioning
• Step 3, Idea statement: "I help [who] go from [problem] to [result] in [timeframe] through [method]."
• Step 4, Pressure-test: 5 real people, measurable, would they pay, fits VSP, then one verdict: Proceed, Proceed cautiously, or Pivot

A 1-page brief: idea statement, method, 90-day result, verdict.

Tick each item as you work. Saved in this browser only.

• Demographics (age, role, income, location)
• Psychographics (beliefs, fears, aspirations)
• Pain points in their own words
• Needs
• Gaps: what they tried and why it failed
• The 2am Google search
• Validated with 3 real people

A 1-page profile of a real, identifiable person.

What strong looks like

• One real, identifiable person, not a range
• Her exact words

Tick each item as you work. Saved in this browser only.

• 3 to 5 real competitors the ICP already follows or has tried
• All 8 elements for each: 1 What they do well, 2 What they can improve, 3 Promises, 4 Products, 5 Price range, 6 Benefits, 7 Knowledge you need (skills, certifications, books, AI tools to fill the gap), 8 52 content titles (one year of weekly content)
• A position statement
• The rewritten (sharpened) idea statement

An 8-element competitor table, 52 content titles, a position statement, and the sharpened Business Idea.

Tick each item as you work. Saved in this browser only.

• Full StoryBrand BrandScript, each part developed: 1 Hero, 2 Problem (external, internal, philosophical), 3 Guide (empathy and authority), 4 Plan (3 simple steps), 5 CTA (direct and transitional), 6 Success, 7 Failure
• One-liner: "I help [Hero] go from [Problem] to [Success] with [Plan]."
• The 7-second clarity test on someone outside the field

A completed BrandScript and a one-liner that passes the 7-second test.

What strong looks like

• Hero is one specific person
• Problem names all 3 layers
• Plan has 3 steps
• CTA is one clear action
• One-liner passes the 7-second test

Tick each item as you work. Saved in this browser only.

• 3 pains in the ICP's own words
• 3 measurable promises
• The journey: 5 to 7 stages, each with a timeframe and an outcome
• A named method (acronym if possible, ideally spelling the result; one breath, hints at the result, ICP connects, available, then add ™)
• Philosophy: a contrarian belief plus 3 to 5 guiding principles
• Package: format, duration, included, excluded, price; checked against the 12 Rules of an Irresistible Offer

A 1-page Signature Product map: 3 pains, 3 promises, the named journey with timed stages, plus philosophy and package.

Tick each item as you work. Saved in this browser only.

• Every product from free gift to premium
• Between each pair: the Trigger (the call button)
• Between each pair: the Natural Moment (the ding)
• Between each pair: the Recovery Path (the lobby attendant)
• Upsells feel natural, not pushed

A flowchart showing every product and the trigger between each one.

Tick each item as you work. Saved in this browser only.

• 4 to 5 tiers (free gift, entry, signature, premium)
• A price for each tier
• A reason to climb for each tier
• No gap too large to climb

A visual ladder with tiers, prices, and ascension logic.

Tick each item as you work. Saved in this browser only.

• Title
• Price ($7 to $97)
• The one specific problem it solves fast (a quick win, not a mini signature product)
• The promise
• Deliverables
• Who it's for
• Why it converts
• Where it leads
• Simple to deliver
• The finished content

A 1-page offer (title, price, deliverables, who it's for, why it converts) plus the finished content.

Tick each item as you work. Saved in this browser only.

• One sharp problem
• A format they'll use (PDF guide, checklist, short video, quiz, audit, template, mini-course)
• OVO Framework applied (specific promise, power words, clear result)
• Ends where the entry product begins
• Finished and designed. A described lead magnet scores 0%

The finished, designed asset, ready to share.

Tick each item as you work. Saved in this browser only.

• Step 1: choose and justify in 2 to 3 sentences: Lead Magnet Funnel, Entry Product Funnel, or Webinar Funnel
• Step 2: map every step from traffic to signature offer
• Label every trigger
• Mark every drop-off with a recovery path
• Peer clarity test

Funnel choice with reasoning, plus a visual map with every trigger and recovery path labeled.

Tick each item as you work. Saved in this browser only.

• 2 platforms only
• Evidence for each (where the ICP scrolls, searches, engages)
• Matched to your strengths
• A role for each (e.g. reach vs trust and conversion)

A 1-page decision naming 2 platforms, why each fits the ICP, and the role each plays.

Tick each item as you work. Saved in this browser only.

• Primary, secondary, accent colors with hex codes
• Headline and body font (optional accent)
• Logo that works small on light and dark
• Look and feel: photo style, mood, 3 brand words
• Designed for the ICP's trust

A 1 to 2 page Visual Identity Guide plus logo files.

Tick each item as you work. Saved in this browser only.

• Bios on both platforms (who you help, the result, next step)
• Lead magnet linked
• Profiles branded (photo, cover, highlights, pinned posts)
• Warm-up posts published (introduce yourself, your WHY, the problem)
• Daily engagement routine

Screenshots of both profiles plus the first warm-up posts published.

Tick each item as you work. Saved in this browser only.

• 30 days planned, each post with topic, format, and funnel role (Authority, Empathy, Direction)
• Follows the 10-step Social Media Calendar System
• 1-page traffic plan (main source, weekly cadence, budget, expected lead flow)
• Matched to real capacity

A 30-day calendar plus a 1-page traffic plan.

Tick each item as you work. Saved in this browser only.

• Full written script in 6 stages (Opening, Qualification, Discovery, Positioning, Objections, Close)
• Top 3 objections answered
• Discovery takes most of the call
• Practiced at least once in peer role-play

A full written sales script, practiced at least once.

Tick each item as you work. Saved in this browser only.

• FunnelFast account and onboarding
• Domain connected and loading
• Torch funnel type confirmed and pages set up
• Assets gathered in one place

Active account, connected domain, funnel confirmed.

Tick each item as you work. Saved in this browser only.

• Funnel copy (headline, problem, promise, proof, offer, CTA) in the ICP's words
• Landing page built in FunnelFast with the Visual Identity Guide
• Mobile first
• Thank-you page with a next step

Finished copy, built landing and thank-you pages.

Tick each item as you work. Saved in this browser only.

• Email sequence (deliver the lead magnet, build trust, introduce the entry product)
• Automated on opt-in
• Payment links for entry and signature
• Recovery emails matching map drop-offs

Live automation and working payment links.

Tick each item as you work. Saved in this browser only.

• Self-test: opt-in fires, email within 60 seconds, real test payment, thank-you page loads
• Mobile and different browsers
• 4 peers run the full flow
• Everything fixed

Completed test checklist plus 4 peer sign-offs.

Tick each item as you work. Saved in this browser only.

• Launched and announced on both platforms
• Traffic plan running
• Ads with a small test budget
• Impressions, CTR, cost per lead tracked
• At least one decision made from data

Live URL, announcement, first campaign running.

Tick each item as you work. Saved in this browser only.

• Daily promotion and an outreach log
• Live sales conversations with the script
• Top 3 objections tracked and refined weekly
• Testimonials (results-focused, video preferred)
• Metrics: leads, conversations, closing rate, revenue

Outreach log, metrics, at least one testimonial.

Tick each item as you work. Saved in this browser only.

• Energy audit (peak hours protected)
• One non-negotiable block
• Google Calendar recurring events with Focus Time on peak blocks
• 4 color-coded zones (Selling & Visibility, Creation & Delivery, Operations, Recovery)
• All 7 days
• About 40 working hours, not 80
• 70% consistency target
• 15-minute weekly review event

Color-coded Ideal Week for 7 days plus weekly review.

Tick each item as you work. Saved in this browser only.

• 5 core functions (calendar, tasks and projects, notes and docs, communication, funnel and payments: FunnelFast), one tool each
• No overlap
• Each set up (folders, task lists, templates)
• Templates for repeated work (onboarding emails, session notes, proposals)

A 1-page tool stack, all set up.

Tick each item as you work. Saved in this browser only.

• AI System Map with a tool and one working use case for each of 5 capabilities (Write, Design, Create, Automate, Systemize)
• A prompt library of at least 5 prompts in the brand voice
• At least 2 automations running and tested

AI System Map, prompt library (5+), 2+ automations.

Tick each item as you work. Saved in this browser only.

• Targets for revenue (annual and monthly average), clients (how many, which tier), lifestyle (hours, time off, where), impact
• The math (clients x price = revenue) checked against real conversion rates
• A 6-month climb in 3 phases of 2 months, each with a gate
• A growth path to 50 clients across channels, offers, partnerships

A 1-page Vision Statement plus a 6-Month Climb plan with gates.

Tick each item as you work. Saved in this browser only.

• One home base workspace (offers, funnel, clients, prompt library)
• KPI dashboard tracking 5 numbers weekly (revenue, new leads, sales conversations, clients, content published)
• Weekly, monthly, quarterly rhythm
• Client journey map (first contact, lead, conversation, client, result, testimonial)

A working OS.